Definition: Technical Sales Job Description

What are the technical sales missions? What training to follow to exercise this profession? What are his outlets and his salary? The answers are provided to you by this technical sales professional sheet.

Technical sales profession

Endowed with a dual competence, both technical and commercial, discover the technical sales profession in detail in order to check whether it corresponds to your aspirations and your retraining or development objectives.

What is a technical sales representative?

If the salesperson knows how to highlight the product advantages to convince customers, the innate sense of sales coupled with a perfect knowledge of the company’s products allow the technical salesperson to define the solution best suited to his customers in their explaining how it works and the technical advantages associated with its use. The technical-commercial or technical-commercial negotiator is a key professional in a company which must simultaneously find new clients for the company, negotiate contracts and ensure their follow-ups. For this, the technical sales representative knows all the prospecting and negotiation techniques necessary for the sale but also all the characteristics and technical elements of the product or service he offers.

Missions of a technical sales representative

The missions of a technical sales representative are quite similar to those of a classic commercial. First of all, he must prospect new customers by traveling, by canvassing by phone or internet, in order to sell them technical services or supplies. He can practice with individuals or with companies.

He must also know how to retain an existing portfolio.

He must be able to offer tailored solutions to customers and convince them to buy. He must therefore fully master the art of negotiation.

He must then carry out commercial follow-up, provide after-sales service and maintain good relations with his customers.

Where does the technical sales person work?

The technical salesperson can work in companies of all sizes, from very small businesses to the largest groups, and in all sectors.

Trends in the profession

The technical sales position is popular with companies looking for profiles with high added value.

Qualifications required to become a technical sales representative

It won’t surprise you but become a technical sales representative requires solid commercial skills in order to know how to negotiate, prospect, convince or build an argument. His perfect knowledge of products or services allow him to perfectly meet the expectations of his customers.

Contact profession, it is also necessary to have a sharp relational sense.

Like any commercial profession, it is necessary to know how to show a great motivation and a foolproof investment to succeed in achieving the set objectives but also to know how to resist pressure.

He must know how to use the main office software and digital tools such as social networks, e-mailing, etc. In order to be able to reach a larger target.

Finally, the development of foreign competition requires having to master a foreign language, in particular English.

Training to become a technical sales representative

And access to the technical sales profession can be done without a specific diploma, it is however necessary to have significant professional experience in a technical sector (construction, electricity.)… and recommended to follow a commercial course of minimum Licence level.

Initial training

Licence level

  • BTS management of business units,
  • BTS in negotiation and customer relations,
  • Technical-commercial BTSA,
  • DUT marketing techniques

Master level

  • Professional Technico-Commercial license
  • Professional license Trade specialty agrifood, food or packaging
  • Bachelor Commerce

Doctorate level

  • Master commerce,

Continuing education

As part of a professional reorientation, it is possible to become technical-commercial through continuing training or VAE, with an offer of CQPM Industrial-technical-commercial and TP Technicien superior commercial in particular.

Possible developments in technical sales

In a commercial career, the technical sales profession offers a great springboard to management functions as sales manager or sales manager, before moving on to management positions as key account manager or sales manager.

Salary of a technical sales representative

Depending on the sector and experience, the salary varies enormously. In the majority of cases, the technical salesperson’s remuneration is made up of a fixed and a variable based on his results (sales bonuses). At the start of his career, his remuneration was between $ 2,000 and $ 2,500 gross.

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